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A Thirst for Guinness Original Canvas, 1966

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A Thirst for Guinness Original Canvas, 1966

And now for something different other than photography and cameras. It’s no secret that I like the heavier darker brews. From time-to-time I post here on CW some original Guinness advertising artwork created as studies for their famous advertisements.

Shown here is another original canvas created by Guinness but it's unique. It is still in the original wooden frame with a Guinness & Co. 1966 badge and a note adhered to the glass: “Awarded to the Landlord of the Swan Inn, Wye in recognition of twelve months sales record 1966.” It is actually a rare variant of a famous ad campaign.

For those of you who are historians, you will probably recognize this as a parody of an incredibly famous work of art. Let’s see who can figure it out; it should be pretty easy.

Regardless, it’s a marvelous bit of advertising history by one of the world’s great brands. And I’ve always been amused by this particular ad campaign.

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Wow. It only took 20 minutes for a sharp-eyed CW fan to identify the art this was based on. That's impressive!

I mentioned this is a variant of the Guinness ad campaign. The published version has "Battle of Hastings 1066" across the top. This unique piece was created with a different title as an award for serving up the most brew.

A bit of background about the ad campaign. The poster concept was created by Stanley Penn (a S.H. Benson advertising agency copywriter) to celebrate the 900th anniversary of the Battle of Hastings. The advertising was so popular that a bath towel was made. (Bathing at Hastings as it was noted!)

BTW, the Bayeux Tapestry is nearly 230 ft. long!!!


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